Michael Edwards Direct created the You’ve Earned It! Program to generate more revenue and to extend the persistency of Insurance Company policyholder files.

Expressing Appreciation Through High Value Offers

The foundation of the You’ve Earned It! Program is recognition. All products and program offers are designed to provide policyholders with some type of reward based on their loyalty. This might be an exclusive discount, a free product provided to them at no charge, or even bonus benefits based on years of loyalty.

With each contact via the You’ve Earned It! Program, policyholders receive a message of affirmation, respect, and added value. Ultimately, whether a policyholder buys an offered product via the You’ve Earned It! Program or not, they feel better about their business relationship either way. They feel more valued, and more important.

Research has shown that these customers also persist longer and feel better about their original purchase decision in the long run.

Money in Hand

Buyers Want to Buy

More than 21% of customers said that when they are offered appropriate new products from their existing carrier — they buy.

Increase Revenue

They Like You... Really!

Only 7% of Insurance Companies make any attempts to offer additional coverage, cross-sells, or add-on’s to their existing customers. However, research shows that people want to buy from businesses they already have relationships with.

You've Earned It!

Is a portfolio of financial protection products that deliver high perceived value at down-to-earth prices. Insurance and non-insurance benefits cover a variety of household expenses and emergencies such as Dental and Vision care, Prescription Drugs, Medical Bill Assistance, Healthcare Navigation, Auto Expense Protection, and Personal Identity Protection.

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