Michael Edwards Direct created the Carefree marketing program – a multi-media delivery channel designed to allow customers to receive and experience product benefits before making their purchase decision.

Carefree Dental

The Carefree Dental Card takes an everyday household concern (big unexpected dental bills) and provides an easy, affordable solution that costs a lot less than insurance, and yet covers a lot more. The Carefree Dental Card is now available nationwide and direct response TV spots can be seen across cable, syndication, and network programming.

Program Benefits:

The Carefree Dental Card includes all members of the household. Most all dental work is included, offering the user instant discounts up to 50% off routine checkups to more expensive procedures like crowns, fillings, braces, dentures and specialist services.


  • Over 262,000 dentists in the network
  • Use the card the same day you receive it
  • No limits on benefits
  • Works instantly in office
  • No claims process
  • Covers all members of the household

Carefree Auto

Carefree Auto helps protect consumers from the threat of big car repair bills (those not covered by insurance) such as wear and tear, mechanical breakdowns, as well as maintenance and emergency towing. Carefree Auto is an easy, affordable alternative to auto warranties which can cost hundreds of dollars a month.

Program Benefits:

  • Repair Reimbursement
  • Towing & Roadside Assistance
  • Rental Car Discounts
  • Tire & Wheel Protection
  • Routine Maintenance

Carefree M.D.

Carefree M.D. gives consumers a more affordable alternative to doctor’s office and ER visits for everyday medical issues. Plus, it gives them faster access to professional medical care without leaving their home.

Program Benefits:

  • Talk live with a doctor via phone, tablet, or computer
  • Video or voice chat alternatives
  • Unlimited 24/7 Access to Board-Certified Doctors
  • Includes entire household
  • No time limits on consultations
  • No Paperwork or claims
  • No contracts, pay as you go monthly

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