Michael Edwards Direct :: Customer Years

Michael Edwards Direct created the Customer Years Reward Program to recognize and reward loyal banking customers by offering them increasing levels of bonus insurance protection — based on their years with the institution.

Making Loyalty Work Smarter

The Customer Years Reward Program is a way of simultaneously recognizing bank customers for their years of loyal behavior, while offering them valuable products and/or services they actually want and need. It’s an ongoing dialogue that makes banking customers feel more appreciated, and more likely to continue their business year after year.

Higher Satisfaction Rates Among Best Customers

Fee-income programs offered to financial institution customers, while profitable, also have high attrition rates. However, the Customer Years Reward Program was named #1 in satisfaction among all fee income programs offered to banking customers.

Customer Years Reward Program

The Customer Years Reward Program offers banking and insurance customers a variety of financial protection products that grow in value based on the customer’s years of tenure with the company. Benefits are packaged to cover a variety of expenses and emergencies such as Accidental Death and Disability, Hospitalization, At-Home Recovery, Emergency Room visits. All products, underwritten by AIG, deliver high perceived value at down-to-earth prices.

The Customer Years Reward Program is a portfolio of financial protection products that deliver high perceived value at down-to-earth prices. Insurance and non-insurance benefits cover a variety of household expenses and emergencies such as Dental and Vision care, Prescription Drugs, Medical Bill Assistance, Healthcare Navigation, as well as Disability and Term Life insurance coverage underwritten by AIG.