LHLIC posts 15% increase in customer persistency thanks to the You’ve Earned It! Policyholder marketing program.
Lincoln Heritage Life Insurance Company is the leading final expense insurer in its class. Pre and post program launch analysis indicates that the You’ve Earned It! Program has had a tremendous loyalty effect on the overall retain rate of existing policyholders, with 13th month persistency boosted by over 15%.
The LHLIC You’ve Earned It! Program offers a suite of financial protection products including:
- Accidental Death
- Identity Theft Protection
- Prescription Drugs
- Auto Expense Protection