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The Invention

Michael Edwards Direct created the Carefree Dental Card to address the needs of consumers who want the protection of a good dental plan – but who cannot afford the monthly cost of a traditional insurance plan.

Priced under $16 a month, the Carefree Dental Card includes all members of the household. Everything is included, from routine checkups to more expensive procedures like crowns, fillings, braces, dentures and specialist services.

The Opportunity

The cost of going to the dentist has increased dramatically in the last 30 years. And yet nearly half of the adults in the U.S. have no dental coverage. Traditional dental insurance plans are costly and come with many restrictions and benefit limits.

Show Your Card. Save Your Money.

The Carefree Dental Card takes an everyday household concern (big unexpected dental bills) and provides an easy, affordable solution. The Card is now available nationwide and direct response TV spots can be seen across cable, syndication, and network programming

Program Details
  • Save up to 50% on all dental procedures
  • Over 133,000 dentists in the network
  • Use the card right away
  • No limits on benefits
  • Works instantly
  • No claims process
  • Covers every member of household
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Financial Affinity

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